Download e-book for iPad: Now You See It: How the Brain Science of Attention Will by Cathy N. Davidson

By Cathy N. Davidson

ISBN-10: 1101508329

ISBN-13: 9781101508329

"As scholarly as [it] is . . . this booklet approximately schooling occurs to double as an positive, even exciting, summer time read." —The big apple Times

A fantastic mixture of technological know-how and its real-world program, Now you spot It sheds gentle on one of many maximum difficulties of our historic second: our faculties and companies are designed for the final century, now not for a global during which know-how has reshaped the way in which we predict and research. during this knowledgeable and positive paintings, Cathy N. Davidson takes us on a travel of the way forward for paintings and schooling, introducing us to visionaries whose groundbreaking rules will quickly have an effect on each area of our lives, from faculties with curriculums outfitted round games to places of work that use digital environments to coach staff.

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Extra info for Now You See It: How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn

Sample text

That’s the move that drug manufacturer Eli Lilly and Company wants me to make, extrapolating from the contented man in the ad to myself, moving from my couch in front of the television to my doctor’s office where I will request Cymbalta. We’ve seen this man at the beginning of the commercial leaning his head back against a wall, his face etched in despair in a bleak hallway. 1 Not by coincidence, that same space is occupied by the familiar voice-over required by the Food and Drug Administration warning of possible side effects.

The interaction between those two things, nature and nurture, is where attention begins. We’re looking at a few minutes in the life of Baby Andrew. But look in the mirror! Baby Andy R Us. Our attention and selectivity begins here. What’s Andrew’s backstory? Before we can even focus on seventy-five seconds in his crib life, we need to situate him, because these details, though selected randomly, will come together in all sorts of different ways to create the norms, values, and patterns that he sees as the world.

That’s the challenge this book addresses. Let’s get started. Part One Distraction and Difference The Keys to Attention and the Changing Brain 1 Learning from the Distraction Experts The slim, attractive father in the T-shirt and the loose fitting “dad jeans” twirls his eight-year-old daughter around their living room as an infant slumbers nearby. His home is neat, modest, comfortable. Here’s a good provider, a loving and reliable family man. Leafy afternoon light casts a golden glow as soothing classical music plays gently in the background.

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Now You See It: How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn by Cathy N. Davidson


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