Magento Search Engine Optimization - download pdf or read online

By Robert Kent

ISBN-10: 1783288574

ISBN-13: 9781783288571

Magento is a feature-rich, specialist, open resource e-commerce software that gives retailers whole flexibility and regulate over the glance, content material, and performance in their on-line shop. you have the main beautiful Magento shop on the web with the main aggressive costs, yet with no viewers, you will fight to make major revenues. through expanding your site site visitors via search engine optimisation and enforcing a couple of easy conversion cost optimization suggestions, it really is attainable to work out a dramatic progress in profit via your site. beginning with the fundamentals, Magento search engine optimisation is a accomplished advisor on easy methods to larger optimize your Magento shop for se's resembling Google, Bing, and Yahoo. This ebook will aid you maximize website positioning in your store web site in addition to find out how to enforce and include SEO-enhancing strategies and contours, layering them gradually into your Magento store web site.

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Extra resources for Magento Search Engine Optimization

Example text

Microdata introduced with HTML5 helps to specify these elements for major search engines, such as Google, Bing, and Yahoo!. info Chapter 2 There are a number of different canonical tag vocabularies on the Internet that are compatible with major search engines. gl/4R96K9. org structured data format (aka schema) into our Magento website is to increase our click-through rate (CTR) in the SERPs by providing us with a rich snippet. Rich snippets are essentially special display options that Google can activate on a specific listing in the SERPs— dependant on the interpreted content of that particular web page.

That is why Magento has a fall-back process in place for a lot of configurable options. These can be found within System | Configuration | Design | HTML Head. info Preparing and Configuring Your Magento Website For SEO purposes, the main default elements we are interested in are: • Default Title • Default Description • Default Keywords • Default Robots These defaults are intended to display content to both users and search engines wherever we have failed to populate the relevant field in our administration panel—primarily for CMS pages and categories.

That is why Magento has a fall-back process in place for a lot of configurable options. These can be found within System | Configuration | Design | HTML Head. info Preparing and Configuring Your Magento Website For SEO purposes, the main default elements we are interested in are: • Default Title • Default Description • Default Keywords • Default Robots These defaults are intended to display content to both users and search engines wherever we have failed to populate the relevant field in our administration panel—primarily for CMS pages and categories.

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Magento Search Engine Optimization by Robert Kent


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