By Ray Kroc
Few marketers can declare to have substantially replaced the way in which we are living, and Ray Kroc is one in every of them. His revolutions in food-service automation, franchising, shared nationwide education, and advertisements have earned him a spot beside the boys and girls who've based not just companies, yet complete empires. yet much more attention-grabbing than Ray Kroc the company guy is Ray Kroc the fellow. now not your average self-made mogul, Kroc was once fifty-two years outdated whilst he opened his first franchise. In Grinding It Out, you are going to meet the guy at the back of McDonald's, one of many biggest fast-food firms on the planet with over 32,000 shops round the globe.
Irrepressible fanatic, intuitive humans individual, and born storyteller, Kroc will fascinate and encourage you on each web page.
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Extra resources for Grinding It Out: The Making of McDonald’s
Slightly dazed but still somewhat dubious, I got out of my car and took a place in line. ” I asked a swarthy man in a seersucker suit who was just in front of me. ” he asked. ” “Well, you’ll see,” he promised. “You’ll get the best hamburger you ever ate for fifteen cents. ” I left the line and walked around behind the building, where several men were hunkered down in the shade baseball-catcher style, resting their backs against the wall and gnawing away on hamburgers. One wore a carpenter’s apron; he must have walked over from a nearby construction site.
I hurried over to the men’s room, where I stuffed the cash into my sock. I didn’t trust anybody in that place. After the set, while the other guys in the band were still putting away their instruments, I was running down the street, putting as much distance as possible between me and that 200-pound madame. I never went back. My selling job with the ribbon novelty outfit began to hit its limits before long. It was interesting, but I could see that I was not cut out for a career of peddling rosebuds for farm wives to sew on garters and bed cushions.
I liked him, but I was afraid that his impertinence would get him in a lot of trouble. Over the years, I’ve never seen any reason to alter that assessment. Bill was a go-getter, but more than once I found him sleeping on a bag of peanuts. I’d tell him he was supposed to be out selling those things, not using them for a mattress. Baseball was a much faster game in those days. I could sun myself in a bleacher seat for nine innings and still get in a couple of hours of selling after the game. Nowadays you’re lucky if the game is finished before sundown.
Grinding It Out: The Making of McDonald’s by Ray Kroc