By Adam Jaworski, Annette Pritchard
For the 1st time ever, this booklet brings jointly an particular linkage among empirical and theoretical views on tourism and discourse. A large social semiotic technique is followed to investigate a number spoken, written and visible texts supplying a special source for getting to know and educating tourism within the context of conversation reports. many of the key strategies explored in its chapters contain area, illustration, the vacationer adventure, identification, functionality and authenticity, and the participants are key sociologists of tourism in addition to discourse analysts and sociolinguists
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Extra info for Discourse, Communication, And Tourism (Tourism and Cultural Change)
It is also that landscape talk is itself an expression of the life-world of mobile groups, including both tourists and environmentalists. If places are increasingly visually consumed, this is a consumption of movement, of bodies, images, information, moving over, under and across the globe and subjecting it to abstract characterisations. Those mobilities, a ‘fluid modernity’, 26 Discourse, Communication and Tourism have produced a widespread capacity for aesthetic judgement that has in turn fed into and animated the environmental movement.
This has not, of course, stopped other artists and travellers from trying to qualify their impressions of India in ‘objective’ terms. This desire to reveal India’s fundamental essence has preoccupied Western cultural mediators, from Hegel to Mill, Forster, Kipling, and latterly Malle and Jhabvala. Since each version is only partial, it should be surprising that most visitors who return from India claim to ‘know’ it well. The predominant image that has emerged is that of a land of fascinating contradictions: of disease and exoticism, lavish opulence and grinding poverty, unspoilt tribals and social repression.
The community is dependent on international aid for infrastructural support and many foreign students and development workers are involved in fund-raising and political-humanitarian activity. This disenfranchised community is obliged to ‘sell itself’ for the annual influx of metropolitan tourists; therefore a significant service industry has grown to cater for the independent traveller market in yoga and meditational practice, alternative medicine and Tibetan language and history classes. Alternative India 35 Equally important in identifying fieldwork sites was the issue of geography and aesthetics.
Discourse, Communication, And Tourism (Tourism and Cultural Change) by Adam Jaworski, Annette Pritchard