Download e-book for iPad: Destination marketing and management: theories and by Wang, Y., Pizam, A. (Eds.)

By Wang, Y., Pizam, A. (Eds.)

ISBN-10: 1845937627

ISBN-13: 9781845937621

This ebook deals a entire figuring out of the idea that and scope of the tourism regularly and of vacation spot advertising and administration specifically. Taking an built-in and entire strategy, it makes a speciality of either the macro and micro features of vacation spot advertising and administration. The ebook involves 27 chapters offered in seven components with the subsequent topics: notion, scope and constitution of vacation spot advertising and marketing and administration, vacation spot making plans and coverage, customer decision-making techniques, vacation spot advertising study, vacation spot branding and positioning, vacation spot product improvement and distribution, the position of rising applied sciences in vacation spot advertising, vacation spot stakeholder administration, vacation spot defense, catastrophe and hindrance administration, vacation spot competitiveness and sustainability, and demanding situations and possibilities for vacation spot advertising and administration. on hand In Print

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Extra info for Destination marketing and management: theories and applications

Example text

It is hoped that this strategic analysis of DMOs’ roles in this chapter, as well as a comprehensive approach to various issues related to destination marketing and management, as reflected in the subsequent chapters, will provide an integrative, holistic, proactive and visitor-centred approach to destination 19 marketing and management which will contribute to the economic and cultural development of destinations with balanced interests of visitors, service providers and the community. C. (2008) Collaborative destination marketing: roles and strategies of convention and visitors bureaus.

G. an allocation of public funds or incentives to ecotourism operators across Australia rather than an allocation of funds to promote tourism generally in a regional destination). Dredge (1999, p. 774) defines planning as ‘the process of defining a strategic vision for an area which reflects the community’s goals and aspirations and taking the necessary steps to implement it’. In this definition the full range of interests present in the community, including the tourism industry and residents, are valued.

Priskin highlighted the difficulties in applying collaborative tourism planning initiatives at the regional scale, reporting on a workshop that sought to identify a vision for and opportunities and issues relating to planning and managing nature-based tourism in the Central Coast Region of Western Australia. Priskin described the inadequacy of regional tourism policy and the lack of regional tourism planning on the Central Coast. The tourism industry is considered to be uncoordinated and disjointed.

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Destination marketing and management: theories and applications by Wang, Y., Pizam, A. (Eds.)

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