Designing Web Navigation - download pdf or read online

By James Kalbach, Aaron Gustafson

ISBN-10: 0596528108

ISBN-13: 9780596528102

Completely rewritten for today's net setting, this bestselling booklet deals a clean examine a primary subject of website improvement: navigation layout. Amid all of the adjustments to the net long ago decade, and all of the hype approximately net 2.0 and numerous "rich" interactive applied sciences, the fundamental difficulties of making a superb internet navigation approach stay. Designing internet Navigation demonstrates that stable navigation isn't really approximately technology-it's in regards to the methods humans locate info, and the way you consultant them.

Ideal for commencing to intermediate net designers, managers, different non-designers, and internet improvement execs trying to find one other point of view, Designing internet Navigation bargains easy layout ideas, improvement concepts and useful suggestion, with real-world examples and crucial recommendations seamlessly folded in. How does your website serve your enterprise pursuits? How does it meet a user's wishes? You'll examine that navigation layout touches such a lot different facets of site improvement. This book:

Provides the principles of internet navigation and provides a framework for navigation design
Paints a vast photograph of net navigation and simple human details behavior
Demonstrates how navigation displays model and impacts website credibility
Helps the matter you're attempting to remedy prior to you put out to design
Thoroughly reports the mechanisms and kinds of navigation
Explores "information scent" and "information shape"
Explains "persuasive" structure and different layout concepts
Covers detailed contexts, comparable to navigation layout for internet applications
Includes a whole bankruptcy on tagging
While Designing internet Navigation makes a speciality of growing navigation structures for big, information-rich websites serving a enterprise function, the rules and methods within the booklet additionally follow to small websites. good researched and pointed out, this publication serves as a superb reference at the subject, in addition to an excellent instructing consultant. every one bankruptcy ends with instructed interpreting and a collection of questions that supply workouts for experiencing the techniques in action.

About the Author

James Kalbach has a level in library technology from Rutgers collage, in addition to a master's in tune thought and composition. he's at the moment a Human components Engineer with LexisNexis and formerly served as head of data structure with Razorfish Germany. he's an energetic speaker and writer on details structure and value in Germany, the place he helped co-found an IA neighborhood.

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Extra resources for Designing Web Navigation

Sample text

Finally, web navigation can have a financial impact. The cost of finding information is high, and the cost of not finding information is perhaps even higher. Web navigation design is necessarily a multidisciplinary endeavor. You must consider business goals, technology constraints, and content. More importantly, to design navigation well, you need to understand the people who will using it and what they are trying accomplish. The navigation designer does not only create a row of tabs and links.

Key company values are research and innovation. Bose also has web sites in countries around the world. In most, these values are clearly reflected in the navigation. This is an excellent way to reinforce the brand beyond just visual branding elements. ie). The first option, New from Bose, communicates that the company is moving forward with new products and research. Two options to the right of this is the Innovations link. The message: Bose is on the cutting edge of sound system and related products.

In this sense, user-centered design seeks to reduce the risk of product failure. User-centered design is not easy, however, and many point to the extra time and costs that user research adds to development. The benefits are not short term and pay off in the end. Designer-centered design From this perspective, the designer—in the broadest sense of the word—knows what’s best. Decisions are made from a personal view of the world. The creative growth of the designer is valued, and her interests are highly valued.

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Designing Web Navigation by James Kalbach, Aaron Gustafson


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