By Deborah J. Terry, Michael A. Hogg
The explanations why humans don't continuously act in accord with their attitudes has been the point of interest of a lot social mental examine, as have the criteria that account for why humans switch their attitudes and are persuaded by way of such affects because the media. there's powerful help for the view that attitude-behavior consistency and persuasion can't be good understood regardless of the broader social context within which we are living. even though attitudes are held by way of contributors, they're social items to the level that they're prompted by means of social norms and the expectancies of others. This booklet brings jointly a global staff of researchers discussing deepest and public selves and their interplay via attitudes and behaviour. the results of the social context on attitude-behavior relatives and persuasion is the principal subject of this publication, which--in its blend of theoretical exposition, critique, and empirical research--should be of curiosity to either simple and utilized social psychologists.
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Additional info for Attitudes, Behavior, and Social Context: The Role of Norms and Group Membership
All these studies are cited in a recent discussion of the role of self-identity in the structure of the TRA (Eagly & Chaiken, 1993). Biddle et al. (1987), in a study of college retention decisions, suggested that self-referent identity labeling has an effect on behavior that is independent of the effect of individual preferences. For these authors, self-referent identity labeling is a generative force behind behavior, as are attitudes or < previous page page_35 next page > < previous page page_36 next page > Page 36 preferences and norms.
This emphasis on social processes is consistent with evidence from one of the very few published studies in which the TRA has been used to analyze moral behavior (Vallerand, Deshaies, Cuerrier, Pelletier, & Mongeau, 1992). 's study were athletes who answered questions about two hypothetical sports situations raising moral issues: whether or not to criticize an official for making a bad call that cost the athlete the event, and whether to inform an official of an undeserved outcome of one's own, if doing so would cost one the event.
6). He noted, for example, both the affective detachment and compassion that is required of physicians and the conflicting demands on women in their occupational and family roles. , role identity) influences the salience of that identity, which in turn influences behavior. Commitment is defined as "the costs to the person in the form of relationships foregone were she/he no longer to have a given identity and play a role based on that identity in a social network" (p. 90), and salience refers to the probability of an identity "coming into play within or across situations" (p.
Attitudes, Behavior, and Social Context: The Role of Norms and Group Membership by Deborah J. Terry, Michael A. Hogg