By Jan de Houwer, Frank Baeyens, Andy Field
Personal tastes are assumed to play a very important function in lots of phenomena which are studied in studying psychology, social psychology, customer technology, emotion learn, and medical psychology. Given the pervasive effect that personal tastes have on behaviour, it is very important be aware of the place those likes and dislikes come from. even if a few personal tastes are genetically decided, such a lot stem from studying that came about in the course of the life of the person. during this designated factor, the editors specialise in one such form of studying: associative studying of likes and dislikes, that's, adjustments in liking which are end result of the pairing of stimuli. previous experiences on evaluative conditioning have proven that pairing an affectively impartial stimulus with an affectively optimistic or destructive stimulus will switch the liking of the initially impartial stimulus. The papers which are a part of this precise factor discover the relevance of evaluative conditioning for social psychology, supply new information concerning the influence of contingency understanding, awareness, and extinction trials on evaluative conditioning, and look at no matter if pairing stimuli may also lead to the move of non-evaluative stimulus homes.
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Extra resources for Associative Learning of Likes and Dislikes: A Special Issue of Cognition and Emotion
These measurements especially avoid the problem of demand awareness. In these attempts to test an implicit learning hypothesis, the role of conscious processes seems to have been neglected. One reason for this might be the REACTANCE IN AFFECTIVE-EVALUATIVE LEARNING 199 assumption that the results of unconscious and conscious learning are the same. , Field, 2000a; Shanks & St. John, 1994). However, recent findings show that conscious and unconscious processes might lead to different learning outcomes.
The automatic evaluation effect: Unconditional automatic attitude activation with a pronunciation task. E. (1991). Comparing the magnitude of second-order conditioning and sensory preconditioning effects. Bulletin of the Psychonomic Society, 29, 133– 135. B. (2000). The influence of positive mood on brand extension evaluations. Journal of Consumer Research, 26, 386–400. K. (1992). On the social nature of nonsocial perception: The mere ownership effect. Journal of Personality and Social Psychology, 62, 229–237.
One of the most prominent influential methods in this context is mood induction. The mood-congruency hypothesis (Bower, 1981) states that consumers are biased in the direction of the prevailing mood, that is, happy consumers will judge the product more favourably than will sad consumers. Likewise, sad mood is believed to have negative influences on product evaluation. , aversive) meaning of a CS. However, beside this valence-related function, mood may also influence information processing in more general ways.
Associative Learning of Likes and Dislikes: A Special Issue of Cognition and Emotion by Jan de Houwer, Frank Baeyens, Andy Field